The Importance of Anchor Text in Back-links
- April 17, 2014
- Advanced SEO Techniques, Online marketing, SEO
Someone who first heard about the term anchot text will certainly sound unusual. Those who have just embarked on the creation of sites for this site will at first be a little confusing, but later you will find it very easy.
Anchor text is also called Anchor Link. In fact, it represents a text that contains a link to another page either to the same site or to someone else.
See this example:
There are two links. The first link is with anchor text how to make a site, while it’s long without anchor text. Both links when they click on them lead to the same page. Certainly esthetically better looks the first alternative and it is especially useful when you want some text to contain a link that leads to a particular page. At the same time anchor text describes the page you are leaving when you click on the link.
It is also a very important part of Google’s algorithm and an important factor in ranking a particular site on the search engines. It is so much a factor that even a page that does not contain an anchor link term can be ranked well on search results if the page from which it links is strong and relevant to that term. That is why we are referring to it in the section on optimizing the site according to the requirements of the search engine.
Of course, the way you use it is also important. It can be used when making a promotion and leaving a link to your site, because it’s better to give potential visitors the content of the page that the link points to. It can also be used for the same reason on your site’s pages if you want your visitors to point to content that is relevant to the text they are currently reading. At the same time, you will allow search engines to index better your site.
When optimizing the site and building links to your web pages it is advisable to use a large number of variations of your keywords as anchor text. In this way, the links in the eyes of the search engine will look much more natural and your site will be better ranked for more different terms and phrases, which can also affect the increase in your visit.
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