The importance of good hosting to optimize the site
- August 9, 2018
- website maintenance
Contrary to popular belief, web hosting and SEO are truly interconnected.
SEO plays an important role in terms of rank and traffic that can potentially make a key difference to the position of your site, and vice versa. People usually do not link their hosting providers with search engine optimization, however, the reality of the situation is quite different because the web hosting provider you are currently using may be the reason your website is badly ranked.
Let’s look at some of the main reasons why your web hosting can either increase or decrease the success of your site on search engines.
The speed of your website can be crucial for SEO
Many experts claim that the main influence of web hosting is in how fast your website loads. Taking into account the fact that the main search engines began to pay attention to the time needed to load the website in their overall ranking algorithms, speed plays a very important role.
If your web site takes a lot of time to load, people will simply avoid it and the traffic will be lost. This is especially true if most traffic is generated through mobile users who are likely to use wi-fi connections with different performance.
In the end, it really comes down to speed.
When choosing your web hosting provider, make sure that the company you select is reliable and that their servers are optimized and fast. There are many web hosting companies that have received good reviews from their customers and website visitors over the years, which usually means that they are truly reliable and that their speed is their virtue.
Here are some examples of well-optimized hosting companies that are for each recommendation:
For me, this is one of the best, most serious and, at the prices of, the most affordable and highest rated hosting provider in the WordPress community.
They provide unique in-house WordPress speed and security solutions to make your site as fast and secure as possible. They are known for the best 24/7 support in the industry which is why they’re an official ‘WordPress’ recommended hosting provider.
Hosting them is stable, offering 99.9% uptime, which is mostly the case.
For shared hosting services, they have several packages with affordable prices. Among their services are Reseller hosting packages and server leasing.
They have quality support and all of their packages include CPanel.
2 – Adriahost
This is also one of the best hosting companies in Serbia. They have been dealing with this business for a long time and all have led to perfection. One good example of how the positioning of the site depends on hosting is also the case when I moved the site from another provider to adriatic hosting for some reason and after a short time the site broke nicely with key words on google. (the same content is the same site different hosting and servers).
They represent the best business hosting in the region.
They offer several packages for Shared (shared) hosting. Servers are built on Linux platforms, have CPanel and support through a ticket. They guarantee 99% uptime for their servers, which have enviable performance.
As far as prices are concerned, they are not among the cheaper.
Among other things, they offer Audio Hosting (radio) as well as rental of their servers (several packages), private virtual servers (VPS) and Dedicated server.
Of all the services, SMS marketing (sending SMS messages to a large number of users) is offered in several interesting packages.
3 – mCloud hosting
MCloud Company brings revolutionary news to the market of hosting services in Serbia. The platform is based on SSD technology that competes with quality and price by the world’s largest Cloud providers like Amazon, Digital Ocean and others. All the equipment is in Serbia so more demanding users do not have to lease services abroad, which makes it easier to communicate with support, sales, finances, and better ranking of sites on the Google search engine, as the location of the server affects the speed . They provide registration services for national and international domains, purchase and installation of SSL Certificates, Microsoft Licenses, Cloud Hosting, Cloud Server and Cloud Data Center services, as well as DNS hosting and server maintenance services. Guaranteed availability is 99.99%.
The three most important solutions offered by mCloud are:
Cloud Hosting – hosting for a website with a unique IP address in Serbia, guaranteed resources and a control panel configured for fast start. There are no restrictions on the number of sites, databases, email accounts, and other users can not influence the operation of the site, as is the case with shared hosting. Cloud Hosting is intended for current users of shared (shared) hosting services, who expect the best quality. The client actually receives a virtual server with guaranteed resources and maintenance at the price of shared hosting.
Cloud Server – fast SSD virtual servers with Windows or Linux operating system, selecting the desired template or preinstalled software (LAMP, cPanel, Sentora panel
Cloud Data Center – a virtual data center for advanced users. The client buys resources and independently creates virtual servers on it, distributing the number of CPUs, RAM, size and type of disks, backup space, network interface speed, amount of Internet traffic and IP addresses. An ideal solution for demanding business users or owners of large sites.
4 – NiNethosting
This is one of the best hosting companies in Serbia. They started working in 2003 and have been expanding their services ever since. They have very high quality servers located in Serbia.
This company offers a number of services: standard shared hosting, VPS hosting, dedicated servers, housing and streaming audio and video content. Indeed, a great choice.
For shared (as for other services) they have different packages. For smaller packages, you get the ISPConfig3 control panel, and for larger CPanel with a lot of functions.
They offer all their packages at affordable prices, and give new customers a discount of 10%. They have several payment methods, including a card through the 2checkout.com system. If you are not satisfied with their services, they will offer you a refund for a period of 30 days.
Increase the overall speed of your website
If your website takes up too much time to load, it means it’s best to take some actions and increase the overall speed of your website. You have either a slow server through a web hosting provider, or is a hassle of slow loading caused by images, videos, other content, and bad encoding.
Generally speaking, we see that badly encoded websites are the cause of sorrow for customers on a weekly level – invest in a good developer and your investment will in the future pay dividends.
We can all agree that using images to improve the user experience of your website is necessary. However, they need to take care of their optimization and ensure that there are not too many on one page. When it comes to image optimization, your image should not be larger than 100kb, and resize can be practically done in any photo editing software.
As for the video, when you find the video that is playing automatically, you will definitely slow down the loading of your web site. Lately, many websites have ads with video content that are automatically played as soon as the web page is loaded.
This can be a contract switch for many potential customers and a bad idea for two different reasons. First, the video auto release will increase the total loading times, and the other reason is that most users do not want to watch a video or at least want it to have a choice and is not forced to watch it.
Uptime, Downtime and Ranking
Discontinuing the work on the website is the amount of time your website is not available due to server problems. Now it’s an inevitable part because search engine robots try to reach your site on multiple occasions over the course of 24 hours, so if you visit your site during the period until it’s established, they will note that your page is inaccessible and switches to the next one.
Reactions are quite obvious – if this happens regularly, your location will soon be flagged as unreliable, which will drop your rank drastically.
Finally, search engines try to avoid showing unreliable locations high in their results, as they will certainly affect their reputation if users click on the search result and the site is not accessible.
Even 99% of the time can not be enough, so you want the website to be available 100% of the time. To be realistic, some timeout is inevitable, even with the most expensive web hosting providers, but make sure your web hosting provider guarantees 99.9% uptime. After all, that’s their job.
Server performance is a factor
Demolition of the server is not so rare and can be caused for various reasons:
Server is overloaded due to heavy traffic
Some servers are simply not maintained properly
Old servers that can not manage shared hosting
Various viruses, malware, etc.
In the end, everything comes down to the right choice, but also have some luck. It does not matter to which company you decide to go, there is always a chance that the servers occasionally go down.
Search engine optimization is difficult to satisfy
Optimization can only be a keyword that “connects the whole room together.” The Internet is governed by the jungle law, so many web hosting companies now offer an added edge that can help you make sure your website is optimally optimized for search engines.
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